Why One Third Of All Business Dashboards Shatter Your Business Intelligence

Business Dashboard

Dashboards can sometimes be tedious. So much data to read and not enough time to comprehend them. It’s why viewability on business dashboards bring down business intelligence. It’s tragic.

Attention spans are at an all-time low in this digital age. When we’re browsing our social media feeds or content online, the pull to find something else to do is gigantic.

So, why is it any different at work? Staring at a business dashboard that isn’t relevant to your work is never great, especially if the data is displayed in such a convoluted way.

But what’s the remedy? How do we make a business dashboard effective and not ignored by a third of employees around the world? Let’s go deeper into why they’re ignored and show you how to address this problem.

The Problem

Let’s introduce the two main issues with bad business intelligence that also applies to business dashboards.

Lack Of Relevance

When setting up your data flows, it’s super easy to forget about optimisation. Just a simple import, set up the charts, and that’s it, right? Nope, the journey is far from over, my friend.

Business intelligence relies on the ease of accessing information. UX (User Experience) has taken centrefold within multiple industries to make this a lot more possible than it ever has been recently.

This means ensuring that the data your user needs is in front of them from the get-go—no using a magnifying glass to attempt to find that highly obscured data. Just providing data where it needs to be.

Too General With The Information

Let’s say the appropriate data is in front of the right person. Problem solved, right? Nope. Sure, the department has its data served right to them, but not everyone in a department has the same job role.

Fine-tuning your data down to the individual’s responsibility and access leads to great leaps and bounds for data intelligence. A bottom-line employee doesn’t need to see productivity reports for their department. That’s just one example.

Business intelligence, in this respect, is down to helping your employee with their time. Narrowing that focus is about making sure that they don’t have to see what gets in the way of their workflow.

Why There Should Be More Creativity In Dashboards

So, taking business intelligence into account, the best way to turn dashboards into something that isn’t droll is by using some creativity.

Turning Data Into A Story

Much like landing pages and sales funnels, there’s a starting point and an endpoint, just like a story. You won’t find the inner workings of Aristotle inside a business dashboard, but the key point lies in another area.

There’s always a process involved that requires data at specific points. So, why not structure dashboards in a way that compliments the process? One dashboard for each step, all structured and labelled appropriately.

Understanding Efficiency With Data

Applying the above method only helps to increase business intelligence. It not only makes it, so there’s less thinking to be done for your employees, and even you, it sets the standard for all of your processes.

Separating each step of the process and aligning them with business dashboards removes the time spent searching for the data. Everyone knows where they are, where to go, and what to do.

The Solution

It’s finally time to make a move on those dashboards. Here’s the solution, laid out in plain terms for you.

Create A Data Movement

By creating a data movement, your data becomes a lot more digestible. This term generally means having your existing data filtered through pieces of software to other parts of your business.

In this case, dashboards. Dashboards are a way to visualise your data, but if there’s no data to visualise, there’s no need for a dashboard. That’s why a data movement involves finding all the data you require and pushing it into a dashboard for others to use elsewhere.

It’s about organisation and accessibility.

Structure It Well, Moderate It Better

Let’s say you’re proceeding with the story idea. So, the next step would be to start creating dashboards that accommodate each step specifically.

For example, if the data required is needed for a sales process, you could have a dashboard that’s tied specifically for that company. If the next step is analysing what their bestseller is and why you’d have a dashboard dedicated to their highest selling products.

You can even use a dashboard for the final step for exporting your finished report to the client if there’s consistency in the workflow. The possibilities, and creativity, are boundless.

The Results

Once you’ve established the story method into your dashboards, expect to see these outcomes in your business.

Less Time Searching For Information

You, and your employees, won’t have to search through hundreds of dashboards every time the work process begins anew.

Each step in your process will be labelled clearly, with dashboards attached to each client’s related work. Just starting the work? Use this dashboard. Next step? Use this dashboard.

When the process is laid out so plainly, work gets done quicker, and fewer frustrations are shared.

Set A Higher Standard For Data Flow

Just by optimising dashboards, the standards of everything will rise. Business intelligence isn’t just limited to dashboards; it includes all operations.

By having set out processes, it’ll get directors and managers thinking themselves. They’ll want to streamline their processes, similar to how the data is now streamlined for other departments.

Luckily, business dashboards can be utilised in any context you desire, even with internal processes. If you need a boost to your project management or even employee management, see if there’s anything that’s data related in these specific areas that can save your departments some time.


Dashboards don’t have to be boring. They’re very well in line with creativity, giving you many ways to enhance your work processes for you and your entire business.

From internal processes to client management, the limits are boundless in what you can achieve. By using a story structure, the simple organisation of data will benefit everyone subject to it.

But don’t forget this critical fact. Business dashboard management can become a skill on its own and may require your best data handlers.

But don’t worry. As complicated as it can be, there are always professionals available to you if time is not available.

If you need multiple dashboards with specific data, there are services that can do this for you, and do it right, the first time.