Business intelligence for sales and marketing

Harnessing the value in daily marketing business intelligence is a game changer, particularly when your staff can access real-time insights via an intuitive and easy to use platform

Data in the sales and marketing industry is collected at every touchpoint, from concept through to fulfilment, by a variety of data-generating devices and systems.

As you’d expect, that means that there’s a whole lot of data being collected: years and years of data, from thousands of customers, audience and partners, across different locations and at every time of the day.

The existence of big data in the marketing industry is not unknown; the value, however, is often overlooked. While so much data is created and stored, only a very small portion of it is analysed.

Consider each stage of a typical project and gain an instant glimpse into the vast amount of data that likely already exists, accumulated over years.

Now it’s time to uncover how it can be assessed and interpreted to deliver real value and insight for your marketing business.

Benefits of business intelligence tools for marketing

Harnessing the value in the data for just a single project throughout its complete lifecycle would produce some significant and hugely valuable outcomes.

Now, imagine what would be possible with the data inherent in an entire year’s worth of projects.

Working with Syntagium, sales and marketing companies of any size can develop their own specialised tools, systems, and processes to help them make sense of data gathered daily over many years.

Uncover insights and develop systems based on your very own data from the past, to improve your future.

Do more with what you already have. Here are just some of the benefits you can uncover when you unleash the power of big data:

  • Identify touchpoints that work every single time
  • Improve project management outcomes
  • Provide real-time outcomes to clients
  • Streamline design processes
  • Manage labour and resources in real time
  • Reduce waste
  • Improve client outcomes

Why choose Syntagium’s digital marketing with data analytics?

It’s time for your marketing company to embrace the digital age and explore the power of data analytics

A key barrier that many sales and marketing companies face is data compatibility and, of course, data integrity. An added problem is that data analytics is not the core function of most organisations.

We help break down the barrier between data you’ve collected and the insights it can reveal: our world-class data specialists have worked with many organisations to deliver real outcomes, including:

  • Improved efficiency in job delivery
  • Reduced the time prepare and plan workloads
  • Consistent and dynamic reporting

Digitised workplace management can also reduce costs, optimise scheduling, and improve ROIs, budgeting, and risk management.

Industry success stories

Altus Group

Altus Group Data Warehousing Increases Productivity

A cloud-based project library with a custom-built user interface achieves time savings and productivity gains for Altus Group, a global commercial real estate software company headquartered in Toronto, Canada.

Syntagium created a cloud-based library containing critical information that reduced the time required to prepare proposals by 20%.


How automated monthly reporting lets Advisian achieve deeper insights with massive time saving

Advisian is a global advisory firm that provides a broad range of services across many industries and has staff in every major city around the world.

Cloud-hosted dashboards allow users greater visibility of KPIs and streamlined end-of-month reporting.