In a time before Twitter, the world was plunged into darkness

In a time before Twitter

Did you know about the year without summer?  Back in 1816, in a time before Twitter, Facebook, and live news feeds, the world experienced a severe climatic event; the scale of which hasn’t been seen since.  For a whole year, the world plunged into darkness.

Temperatures plummeted around the globe, rivers froze over in the U.S., and at the same time, massive floods occurred across Europe and Asia.  Agriculture failed worldwide, leading to food shortages, and there were global outbreaks of famine and disease.  Crop prices skyrocketed by 700%, and the lack of food led to civil unrest and riots.

Essentially, Earth went for a full year without summer.  And thanks to the complete absence of modern media, no-one really knew why.

As it turns out, this severe weather interruption likely caused by the enormous volcanic eruption of Mount Tambora in Indonesia.  The eruption pumped billions of tonnes of ash and sulphur dioxide into the air and believed to have had this large-scale and very devastating impact on the planet.

Imagine the media focus Mount Tambora would get today

Fast forward 200 years, and we’re living in a completely different world, where we’re able to experience events like the Mount Tambora eruption, from every angle and every perspective, in real time. Bombarding us with eye-witness accounts, expert opinions, videos, photos, and comprehensive analyses.

When it comes to responding to disasters and reaching awareness of critical issues, this coverage is wonderful and world-changing.  However, in many ways, we have so much news thrust our way, that we’re reaching saturation point.  We’re drowning in data, and have far too little time to consume it.

The irony of this information overload is that there’s an increased risk of missing highly relevant information.  Making decisions based on incorrect data, simply because there’s too much data to absorb in the first place.

“We are drowning in information and starving for knowledge.” – Rutherford D. Rogers

Compare this scenario to the situation two hundred years ago, where data were scarce, and an abundance of time.

See what’s changed in the past 200 years:  How did we end up with a scarcity of time and an abundance of information?

Turning information overload into meaningful insight

Information presents an enormous opportunity for insight – particularly for organisations.  However, the challenge for us in the modern world is to effectively filter out the noise and identify the important messages.

This is where data analytics comes in.

With effective data analytics, organisations can automatically gather all relevant data, sort it, discard anything unnecessary, and receive pertinent insights that relate specifically to them.  Typically, these insights can be presented in real time, via the cloud so decision makers can access their finely aggregated data via any connected device, anywhere, and any time.

For businesses of all sizes, data analytics can save vast amounts of time and money.  As well as helping filter out the noise, it provides decision-makers with timely and relevant insights.  It also enables operators to fine-tune their business based on real facts and real trends, as well as their own experience and foresight.

And there’s certainly no chance such a dramatic volcanic eruption would go unnoticed.  Nor, thankfully, a year without summer.

How well are you filtering the noise?

To learn more about how you can use data analytics in your business, give the expert team at Syntagium a call on +61 408 282 048 or visit